We’re working on the
Turkish Airlines pitch, a company that completely understands what
thinking digital is. The brief was designed like a digital treasure hunt, spanning across social media.
It’s obvious that the e-commerce team of Turkish Airlines wants to emphasize their digital know-how, as well as they want to create a viral effect months before the intended digital project goes live.
The first thing we got in our hands was nothing but a 2 page “treasure map,” which looked like a simple mind map with the keyword “thybrief” at the center and the most important social media sites linked around.
It’s been easy to collect planted hints on
Flickr,
Twitter,
Tumblr,
Blogspot,
FriendFeed and
Slideshare. With so many geeks around us, we discovered the password for the thybrief Gmail account hidden in the HTML source code of the thybrief blog. Then we seized Gmail, Google Docs and
Mindmeister accounts for the user thybrief. So the puzzle is solved.
Now what’s left is only finding the idea to impress a client with such a broad understanding of digital media, along with the perfect implementation. If you guessed we already found the idea, then you know us too well. Please join us wishing good luck to our competitors; that’s what they are going to need badly.
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Comment RSSAycan yazdı: Eee,.. Oha,. [Fazlası]
Aycan yazdı: e biraz fetiş postu olmuş bu beri (: [Fazlası]
berivan yazdı: Ayşegül'ümüz başka başka konulara d… [Fazlası]
ilkay yazdı: Haha! Çok neşeli peki bu böyle seri mi o… [Fazlası]
irem yazdı: çokomik [Fazlası]
Aycan yazdı: Minnoklar minnoğu Berivan (: [Fazlası]
Sarper yazdı: Elinize sağlık, özellikle Bliss şahane olmuş. [Fazlası]
ozan sakin yazdı: Samsung JETTELEFONU! [Fazlası]
Cadlar yazdı: Digital mecralar pazarlamanın emrinde nasıl kullan… [Fazlası]
Sedu yazdı: Kokoreç dediler ona be. Rencide oldum resmen. [Fazlası]